Monday, November 5, 2012
Magazine Analysis- Kerrang
General:
Who Produces Kerrang?
Kerrang is produced by the Bauer Media Group and was launched in 1981as a monthly magazine and then became a weekly magazine in 1987 due to its such success.
Who are Kerrang's target market?
Kerrang's target market are mainly people who listen to a wide variety of rock/ metal. This can be shown throughout the magazine by the general layout and content used and also by the kind of advertising that is included. The mean age of people reading Kerrang is around 22 which is very low for a commercial magazine.
The front cover of the magazine clearly highlights by its general theme and presentation that it it focused on reporting everything to do with the rock genre. Also the general content on the front cover includes known rock groups and includes the word rock many times making it clear to see the main genre of the magazine. The name of the magazine also resembles the sound of a guitar being played which is an instrument that is usually played in a rock band.
Kerrang's price is normally around £3.20 per issue but if you get a subscription the price per issue is decreased greatly.
Kerrang is published weekly due to the ever changing songs in the charts.
Circulation is the number of copies sold and distributed of that issue of magazine or newspaper.
The NRS website gives information about the number or readers of magazines and the circulation, also it gives an average for each year of the amount of readers per magazine sold.
Monthly revenue for advertising and circulation
Advertising:£25,000,000
Circulation: £213,600
This tells me that advertising is the main source of income for kerrang and most likely for every single other magazine/newspaper.
Link to cover analysis
http://www.glogster.com/joev5454/kerrang-glog/g-6l5qlmmjt8v0rn4lqep0ga0
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